Recognised by its familiar emblem, the 'Michelin Man' or 'Bibendum', Michelin, is one of the most familiar brand names in the world. Primarily a tyre manufacturer, the company has also gained an international reputation for its respected European maps, atlases & travel guides. The French tyre manufacturer began producing maps in an effort to encourage motorists to use their cars more and travel further afield, fuelling demand for their products. As motoring became more prevalent, Michelin expanded its range of maps. These days Michelin is widely respected for its cartographic output.